Does WordPress Impact SEO? An Expert's Guide

Does changing your WordPress theme affect your SEO? The answer is yes, and it can have a significant impact. Your theme affects design, site speed, content format, and structured data, all of which are important factors for SEO. But don't worry - there are ways to maintain or even improve your ranking after changing the subject. In general, your WordPress theme can have a major effect on your SEO positioning.

It can influence factors such as stability, speed, content, metadata, and indexing of your website. However, when done correctly, changing the theme can maintain or even improve your SEO rankings. Most WordPress themes are coded in such a way that they automatically assign the title of your page or post as an H1 header. You can then set other headers (H2, H3, H4, etc.) When it comes to images in your posts, you can also consider enabling the use of large images for Google Discover.

Statistics show that this increases CTR (click-through rate), duration of page views, and user satisfaction. To use large images, you'll need to sign up for the Google program using this form. Adding additional languages to your site can be a game-changer for WordPress SEO and traffic. Neil Patel experimented with this and saw a 47 percent increase in traffic after translating his site into 82 languages.

While you can use WordPress in another language, you should always configure it to speak the language of your visitors. If it's completely blank, it means that your WordPress site doesn't have any schema markup added. Once you have an XML sitemap file, we recommend that you submit it to Google Search Console so that you can access additional data on the status of your WordPress site. However, web designers should be aware that WordPress is not a plug-and-play solution for their SEO goals. Since version 5.7, WordPress comes with a basic tool to make it easier to detect and move to HTTPS.

Thanks to WordPress SEO, you spend a lot of time and effort on the content of your site and make sure that readers can find it through search engines. These links help create authority that affects your rankings since the link juice is moved away from the link page.A great way to instantly check how well your WordPress site is optimized is to do a quick SEO audit of WordPress. Your permalink settings define the format that your page and post URLs will take, which can significantly impact WordPress SEO. On the other hand, if you want a little extra help optimizing your site and its content, you can benefit from using WordPress SEO plugins. To clarify, WordPress can be beneficial when it comes to SEO; however, it is not a magic system that allows you to bypass the strategy and implementation of SEO to rank your content.

Speed is an essential part of WordPress SEO and a big part of the overall user experience.

Wilson Szafranski
Wilson Szafranski

Unapologetic music fan. Lifelong music aficionado. Professional web guru. Hipster-friendly food expert. Hipster-friendly bacon guru. Proud travel junkie.